Pokemon is a game that is taking the world by storm. It has become bigger than even the biggest of mobile games in the past, be it Candy Crush, Clash of Clans, and even Flappy Bird.
There has been well over 6 million downloads since its release, and many continue to favor this game over others. It is both bringing families together, and even helping doctors motivate patients to move around as best they can.
In the background, there are many numbers that some consider "nerd data," that are just as important as the general amount of people playing. But what does data suggest about this phenomenon?
Pokemon Go players buy in-game items with real-world money
The graph above, based on research from Slice Intelligence, shows the erratic purchases of mobile game players. On the very day of release, as evidenced by the data, shows that Pokemon Go surpassed mobile game purchases in less than 3 days. And some of the main points:
Pokemon Go players bought in-game items more in this game compared to other mobile games they play
53% of those playing Pokemon Go have made few in-game purchases within the last six months, according to Slice. 16% of the total number of people playing have purchased over 9 mobile games in that same period of time.
Many people buy Pokecoins
With Pokecoins being the primary currency, players are bound to spend on them sooner or later. Though the 1200 Pokecoin bundle is the best value, the most popular is the 100 coin bundle, with 37% of people purchasing that particular bundle.
Although the smallest bundle seems the most popular, over 30% of Go's revenue is generated by purchase of the 1200 Pokecoin bundle. The price tag for 1200 is five dollars.
Majority of Pokemon Go players are those who grew up with Ash, Misty, and Brock (a.k.a the first season)
It was during the mid-90's that the Pokemon craze hit the United States, accounting for most of the numbers in regards to purchases. The majority of us grew up watching Ash in the Pokemon anime, longing to be a master Trainer just like him.